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BU5880 Brand Theory and Strategy (Prof. Williamson)

Resource Guide for Marketing Students 

Databases for Market Share

Business Source Complete

Search Tip:

1. In the first search box, type in your company or industry
2. To the left of the results, find the Source Types section and look for Market Research Reports. Industry profiles often include this information as well OR
2. To your initial search, add "market share" (in quotations) to the second search box
3. Read through the results to see what information you find

Company Competitor Info

S&P Global NetAdvantage

Business and investment information including stocks, bonds, funds, industry analysis, company profiles, corporation records, mutual fund reports, executive information, industry surveys, the S&P bond guide, and S&P Outlook. Includes privately owned companies. Data are exportable to Excel.

Mergent Online

Search Tip: Type in either the company's name or ticker symbol in the left corner. Click on the dark blue "Competitors" tab.