Skip to Main Content

Resource Guide for Marketing Students 

Keywords

  • Brand Names
  • Brand Preferences
  • Brand Awareness
  • Brand Loyalty
  • Brand Identification
  • Branding(Marketing)
  • Consumer Behavior
  • Consumer Attitudes
  • Advertising-Psychological Aspects
  • branding (marketing)
  • brand image
  • business communication
  • marketing management
  • marketing research
  • marketing research and public opinion polling
  • marketing strategy
  • social media in business

Company Research

Use these databases below to find information about a company, such as histories, product lines, customer base, key suppliers, management team, strategy, and competitors. Additional information can be found in the company's 10-K, the annual report all US public companies have to file with the SEC.

ABI/INFORM Collection

ABI/INFORM Complete includes all content found in ABI/INFORM Global, ABI/INFORM Dateline, ABI/INFORM Research, and ABI/INFORM Trade and Industry. It also includes ABI/INFORM Archive, which offers a deep backfile of many of the most important business journals of the last century. Through agreements with some of the world’s most prestigious publishers—including Cambridge University Press, Dow Jones & Company, Emerald Group Publishing, Dun and Bradstreet, Palgrave MacMillan, the Financial Times Group, and the Economist Intelligence Unit—ProQuest provides access to hundreds of key business titles. 

Search Tip: Click on Lookup Companies/organizations or under document type click on company profile and type your company in the search box.


Nexis Uni 

Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Search Tip: From the menu dropdown, select business. Then type your company in the search box or click on find a company. 


Business Insights: Essentials

Business, company and industry content covering the following: periodical and news articles; press releases; textual and financial company information; investment reports; brand information; market share data; industry overviews.

Search Tip: From the companies dropdown option, click on company finder or type your company name in the search box. The SWOT report is also an option under the company finder.  


Business Market Research Collection

Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.

Search Tip: Click on Lookup Companies/Organizations or under document type click on company profile and type your company in the search box.


MergentOnline

Offers a wealth of textual detail - the hallmark of all Mergent Products - on company financials, descriptions, history, property, subsidiaries officers and directors. Powerful intuitive search capabilities combined with an easy-to-use interface, access to risk ratings, credit information and recommendations under one platform. The professional-strength research tool that tracks more companies in more countries than any other database. Mergent Online delivers a comprehensive suite of authoritative financial information with the accuracy, timeliness and transparency required in today's marketplace. Its innovative, intuitive new user interface will satisfy the most demanding research needs. Rely on the quality and breadth of Mergent and its suite of global business and financial data products to leverage your research with the information that you have come to trust.

Search Tip: Use the search box on the homepage of the database.

Industry Research

Business Source Complete

This database provides the leading collection of bibliographic and full-text content covering all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. PDF backfiles for the most important scholarly business journals, trade publications and top management journals date back as far as 1886. In addition, this resource provides full-text non-journal content, including financial data, books, monographs, major reference works, case studies, industry & market research reports, company profiles, SWOT analyses and more.

Search Tip: Before you begin your research, in the search options under Document Type select "Industry Overview". 


Business Insights: Essentials

Business, company and industry content covering the following: periodical and news articles; press releases; textual and financial company information; investment reports; brand information; market share data; industry overviews.

Search Tip: Select "Industry Essays" from the drop menu "Industries".


S&P NetAdvantage

Access to the data contained in up to thirteen S&P publications offering in-depth company profiles, industry overviews, ratings and market information.

Search Tip: Under Companies select Industries, then type your industry. 


ValueLine Investment Survey 

Information and advice on approximately 1700 stocks, more than 90 industries, the stock market and the economy.

Search Tip: Select Markets, then click on Industries.

Best Databases for Articles

These are good databases for articles:

Business Subject-Specific Databases